The survey received responses from more than solution providers, all of them sellers of cloud IaaS services, who were invited to rate the platform providers they currently partner with. Meanwhile, AWS ranked No. Google Cloud, ranked No. A higher percentage of Azure solution providers responding to the survey—58 percent—said they felt they had a highly strategic sales relationship with Microsoft over the previous three months, taking into consideration elements such as conducting joint sales calls, mutual account planning, sharing customer insight and general sales teaming to grow the business.
That compares with 43 percent of AWS partners and 31 percent of Google Cloud partners who felt they had a highly strategic sales relationship with the respective vendors. More Microsoft Azure solution providers responding to the survey also said they expect high levels of cloud IaaS growth with the vendor over the next 12 months, with 65 percent saying they expect double-digit growth.
Fifty-four percent of responding AWS partners said they expect double-digit cloud growth with the vendor, while for Google Cloud it was 44 percent of partners. Microsoft Channel Chief Rodney Clark said that partners have long been at the center of how the company delivers technologies to customers.
While survey respondents gave Microsoft the No. The survey also revealed that third-ranking Google Cloud is picking up new partners at a rapid clip—and is not far behind the other two platforms in terms of overall partner satisfaction. For the foreseeable future, the clash of the cloud titans is shaping up to be a fierce battle in the channel. All three vendors are investing heavily in their cloud platforms, from product updates to channel program enhancements.
As of the first quarter of the year, AWS maintained its lead with a 32 percent share of enterprise spending in the cloud infrastructure services market, according to Synergy. By contrast, Microsoft Azure has leapt from an 11 percent share of the market four years ago to 20 percent market share today, the research firm said. And Google Cloud now has a 9 percent share of the market, up from 6 percent four years ago, according to Synergy. Already one of the most lucrative professional and managed services opportunities for partners, the cloud has surged due to widespread business uncertainty and the need to enable remote work during the COVID pandemic.
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